ABOUT US
Betty's Club - Bringing Connection and Wellbeing Together
Betty’s Club is a welcoming community space for people living with dementia and their families in north Norfolk. We launched in 2025 in memory of Betty Sargent, whose generous legacy inspires everything we do.
We focus on friendship, purpose and shared experiences — both indoors and outdoors. Together, members and volunteers are creating a place where everyone feels supported, respected and connected.
We offer a range of enjoyable activities, chosen by members for members, in a safe and relaxed environment. We offer interactive workshops for families with practical guidance, to build confidence and help them through their journey with dementia.
Our Values: Wellbeing, Involvement, Thoughtfulness and Hope
Our ‘WITH’ framework guides all that we do. We know that life is more fulfilling when people are supported and engaged in meaningful activities. Before Betty’s Club existed, the local area lacked regular options for social connection for people living with dementia.
The media often emphasises stereotypes about dementia, but we consider that the person matters first. We work to promote dignity, individuality and connection and recognise the unique and often overlooked needs of family carers.
Our Values: Wellbeing, Involvement, Thoughtfulness and Hope
WITH framework and values
Our ‘WITH’ framework guides everything we do. We believe life is more fulfilling when people are supported and engaged in meaningful activities. Before Betty’s Club existed, the local area lacked regular options for social connection for people living with dementia.
The media often emphasises stereotypes about dementia, but we know the person matters first. We work to promote dignity, individuality and connection. We also recognise the unique and often overlooked needs of family carers
Our Vision and Members
Our vision is to provide regular social and stimulating activities designed for our members with dementia. We support family carers with reliable, practical information and social guidance rooted in best practice.
Our members are the heart of Betty’s Club. Like similar models across the UK, people with dementia become more active, make new friendships and enjoy improved wellbeing. Carers often report lower stress and greater confidence in their roles.
Our Members
Our Members are the heart of Betty’s Club. Like other meeting centres in the UK, Betty’s Club is based on the original model developed twenty years ago in the Netherlands. The results are compelling. In such environments, people with dementia feel happier, are more active and develop new friendships around them, while family carers experience less anxiety and feel more confident and competent to provide for the changing care needs of their loved ones.
Anecdotal evidence suggests our model reduces carer stress, helps members build new friendships and improves wellbeing for everyone involved.
Volunteers and Community Support
Our Team and Volunteers are trained to communicate and respond effectively to member needs. They help build a community where everyone feels valued and confident.
Betty’s Club depends on support from the local community — through donations, volunteering or sharing our mission. Together, we can create a warm and uplifting place for those living with dementia and their families
Support & Donations
Betty’s Club relies on generous support from individuals, families, and organisations to continue our work. Your contributions help us provide meaningful activities, training, and community events for people living with dementia and their carers.
Every donation — whether large or small — makes a real impact on the lives of our members and their loved ones. In addition, gifts help us plan for long-term sustainability, so we can keep growing and supporting more people.
You can set up a regular gift, or contact us to learn about legacy giving and community fundraising.
“Something magical happens here” – family caregiver
“You can’t imagine how much the support of Betty’s means to us” – family caregiver
“Being positive and hopeful is a lot easier since we started coming to Betty’s” – family caregiver